How can you know if your web site is a good website, or what is a great website?
A good website is a site that works, if you have created your site to offer some products, you can say that your website is a great website if it does offer items.
* But are you offering as lots of products as a great site sells, or you are only offering a few items once in a while?
* Are your sales pages great enouth to consider your site a great website?
* Do you have enough visitors to your site to consider it a good site?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay sufficient time to consider your site a good site?
* How can you understand for sure if your website is a good website?
* What type of questions must you be making to yourself to understand if your webite is a good site
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the website belongs to a company, then the websites put on ´ t come from a bachelor, there ´ s not only one individual that can state if you have a good site, so you will need to assemble the people that are vitally interested
You will find the techno-geeks, the sales people, the general public relations people, etc etc and everybody of them will have their own idea of what is an excellent site
When again as the site belongs to ALL the business, the people on your company who care enough to judge the site, should be asked to sign up with the team and take some responsability about the design of the site
WHAT ARE YOU LOOKING FOR?
Every one of individuals who cares about the website will have their own idea of what they desire out of a great website. A number of them will simply be talking on behalf of their own departments, however you must force them to believe on behalf of the business.
Every department can have their own objetives, objectives and goals, each has his own idea about what is an excellent website, but they require to believe as a company, and the conclusion must please most of them, and if you can, your should create an excellent website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors, curious, purchasers, individuals that showed up by error, individuals that invest a short time at the site, individuals that invest a long time at the website, and so on.
What sort of visitors do you desire, the ones that reveal regularly, the ones that read the most pages, purchases more stuff, purchases more often or spend the most money?
Which are the most crucial visitors for your business, to believe that you have an excellent website?
When you get them you can be satisfied that your site is an excellent site.
WHICH IS YOUR PRIORITY?
Once you know what everyone desires, you will need to focus on everybody ´ s goals.
키자드 Will you pursue increasing visits, selling more items per see, provide more info about the company and it ´ s items, enhancing customer complete satisfaction.
After a conversation that will depend upon the number of people is offering their own viewpoint about what cares most, you ´ ll end up with your own list of priorities, and the ones that will not be pleased with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make certain that the numbers that you are getting are informing you that your site is a good website, It depends …
* If your primary priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can also use some javacript and or cookies.
* If your primary objective is revenue then the sales will have the prominent voice.
If you are going after client satisfaction then you need to concur with the other members of your business how will you collect complete satisfaction information and how will you weigh it, *.
All the details that you collect must help you take organization choices. It ´ s not a matter of getting as much information as you can, due to the fact that excessive details can be as bad as not enough information.
Make sure that you continue determining your success, make it part of a continuous enhancement procedure, since the web modifications month after month.
You ´ ll truly be able to tell if your site is a great site.
Written by Dr. Roberto A. Bonomi