An Excellent Website Is a Web Site That Functions!

How can you understand if your website is a great website, or what is a great site?

A great website is a site that works, if you have actually created your website to sell some items, you can say that your site is an excellent site if it does offer products.

* But are you offering as lots of products as a great website offers, or you are just selling a couple of items now and then?
* Are your sales pages great enouth to consider your website a good website?
* Do you have enough visitors to your site to consider it a great site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors remain adequate time to consider your site an excellent website?
* How can you know for sure if your site is a good site?
If your webite is a great website, * What kind of questions ought to you be making to yourself to understand

IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW

* Who cares?
* What are you looking for?
* What type of visitors do you have?
* Which is your concern?
* How should you mesure your success?

WHO CARES?

If the site belongs to a company, then the websites don ´ t belong to a bachelor, there ´ s not just one person that can say if you have a good site, so you will need to assemble the people that are extremely interested

You will discover the techno-geeks, the sales individuals, the general public relations people, and so on and so on and everybody of them will have their own idea of what is an excellent site

Once again as the site belongs to ALL the company, the people on your business who care enough to judge the website, need to be asked to sign up with the team and take some responsability about the style of the website

WHAT ARE YOU LOOKING FOR?

Each of the people who appreciates the website will have their own idea of what they want out of a great website. A lot of them will just be talking on behalf of their own departments, but you should force them to think on behalf of the company.

Every department can have their own objetives, goals and aspirations, each has his own concept about what is a great website, however they require to believe as a business, and the conclusion should please most of them, and if you can, your must produce an excellent web page for all of them.

WHAT KIND OF VISITORS DO YOU HAVE?

Every website has first time visitors, returning visitors, curious, purchasers, individuals that arrived by error, individuals that spend a short time at the website, individuals that invest a long period of time at the website, and so on.

What type of visitors do you want, the ones that reveal more frequently, the ones that check out the most pages, buys more things, buys more regularly or invest the most money?

Which are the most essential visitors for your business, to believe that you have an excellent site?

Once you get them you can be satisfied that your site is a good site.

WHICH IS YOUR PRIORITY?

Once you understand what everybody desires, you will need to prioritize everybody ´ s goals.

Will you pursue increasing sees, selling more products per visit, offer more details about the company and it ´ s products, enhancing consumer complete satisfaction.

구글백링크 After a discussion that will depend on how many individuals is giving their own opinion about what cares most, you ´ ll wind up with your own list of priorities, and the ones that will not be pleased with their demand, at leas will know why.

HOW SHOULD YOU MESURE YOUR SUCCESS?

How can you make sure that the numbers that you are getting are telling you that your website is a good site, It depends …

* If your primary concern is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, but you can likewise utilize some javacript and or cookies.
* If your primary goal is earnings then the sales will have the leading voice.
* If you are going after client fulfillment then you need to agree with the other members of your business how will you collect complete satisfaction data and how will you weigh it.

All the information that you collect must help you take business decisions. It ´ s not a matter of getting as much details as you can, because too much info can be as bad as inadequate info.

Make certain that you continue measuring your success, make it part of a consistent improvement process, since the web changes month after month.

You ´ ll really be able to inform if your website is an excellent website.

Written by Dr. Roberto A. Bonomi