How can you know if your website is an excellent site, or what is a great website?
A good site is a website that works, if you have produced your site to sell some products, you can state that your site is a great site if it does offer items.
* But are you offering as numerous products as a great website offers, or you are only offering a couple of items from time to time?
* Are your sales pages great enouth to consider your website an excellent site?
* Do you have enough visitors to your website to consider it an excellent website?
* Do you have enough return traffic or all your visitors are very first time visitors?
* Do your visitors stay enough time to consider your website a good site?
* How can you know for sure if your website is a good site?
* What kind of questions should you be making to yourself to know if your webite is a good site
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you looking for?
* What sort of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the website belongs to a company, then the web pages don ´ t belong to a bachelor, there ´ s not just one person that can state if you have an excellent site, so you will need to round up the people that are extremely interested
You will discover the techno-geeks, the sales people, the general public relations people, and so on and so on and everyone of them will have their own idea of what is a great site
Once again as the website belongs to ALL the business, individuals on your business who care enough to judge the website, must be asked to sign up with the group and take some responsability about the design of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who appreciates the website will have their own idea of what they desire out of a good site. Much of them will simply be talking on behalf of their own departments, but you need to force them to think on behalf of the business.
Every department can have their own objetives, goals and aspirations, every one has his own concept about what is an excellent site, however they require to believe as a company, and the conclusion needs to satisfy most of them, and if you can, your must create a good website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors, curious, purchasers, people that showed up by mistake, individuals that spend a short time at the site, people that spend a long period of time at the site, and so on.
What type of visitors do you want, the ones that show regularly, the ones that read the most pages, purchases more stuff, purchases more regularly or spend the most cash?
Which are the most important visitors for your business, to believe that you have an excellent website?
When you get them you can be pleased that your website is a good site.
WHICH IS YOUR PRIORITY?
As soon as you understand what everybody wants, you will need to prioritize everyone ´ s goals.
Will you go after increasing gos to, offering more products per see, provide more information about the business and it ´ s products, improving customer fulfillment.
트래픽 작업 After a discussion that will depend on how many people is offering their own viewpoint about what cares most, you ´ ll wind up with your own list of priorities, and the ones that will not be pleased with their request, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your site is an excellent site, It depends …
* If your main concern is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can also use some javacript and or cookies.
If your primary objective is income then the sales will have the leading voice, *.
If you are going after consumer satisfaction then you should concur with the other members of your company how will you gather complete satisfaction information and how will you weigh it, *.
All the details that you collect need to help you take service decisions. It ´ s not a matter of getting as much information as you can, because excessive information can be as bad as inadequate info.
Make certain that you continue determining your success, make it part of a constant enhancement procedure, due to the fact that the web modifications month after month.
Then you ´ ll really have the ability to inform if your website is a good site.
Written by Dr. Roberto A. Bonomi