How can you understand if your web site is an excellent website, or what is a good site?
A great website is a website that works, if you have actually developed your website to offer some products, you can say that your site is an excellent website if it does sell products.
* But are you offering as lots of items as a good site offers, or you are only offering a couple of items once in a while?
* Are your sales pages excellent enouth to consider your site a great website?
* Do you have enough visitors to your website to consider it an excellent site?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors stay adequate time to consider your site a good site?
* How can you understand for sure if your website is an excellent site?
If your webite is a good site, * What kind of concerns need to you be making to yourself to understand
ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE
* Who cares?
구글상위노출 * What are you trying to find?
* What type of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the site belongs to a business, then the web pages put on ´ t come from a single person, there ´ s not only one person that can say if you have an excellent website, so you will need to round up the people that are extremely interested
You will find the techno-geeks, the sales individuals, the public relations individuals, and so on and so on and everyone of them will have their own idea of what is an excellent site
When again as the website belongs to ALL the company, the individuals on your business who care enough to judge the website, need to be asked to sign up with the group and take some responsability about the design of the site
WHAT ARE YOU LOOKING FOR?
Each of the people who appreciates the site will have their own idea of what they desire out of an excellent site. A lot of them will just be talking on behalf of their own departments, but you should force them to believe on behalf of the company.
Every department can have their own objetives, objectives and aspirations, every one has his own concept about what is a good site, however they need to believe as a business, and the conclusion should please most of them, and if you can, your must develop a great web page for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, purchasers, people that got here by mistake, people that spend a short time at the site, individuals that spend a long time at the website, etc.
What kind of visitors do you want, the ones that reveal more frequently, the ones that read the most pages, buys more stuff, purchases more frequently or spend the most cash?
Which are the most important visitors for your company, to believe that you have an excellent site?
Once you get them you can be satisfied that your site is a great site.
WHICH IS YOUR PRIORITY?
As soon as you understand what everybody desires, you will have to focus on everyone ´ s goals.
Will you go after increasing check outs, offering more items per visit, provide more info about the business and it ´ s products, enhancing client complete satisfaction.
After a discussion that will depend upon the number of individuals is offering their own opinion about what cares most, you ´ ll end up with your own list of priorities, and the ones that will not be satisfied with their request, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are informing you that your website is a great site, It depends …
* If your main concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can likewise use some javacript and or cookies.
If your main objective is income then the sales will have the prominent voice, *.
If you are going after customer fulfillment then you need to concur with the other members of your business how will you gather satisfaction information and how will you weigh it, *.
All the information that you gather should help you take company decisions. It ´ s not a matter of getting as much info as you can, because too much details can be as bad as insufficient details.
Ensure that you continue measuring your success, make it part of a continuous improvement procedure, since the web modifications month after month.
You ´ ll actually be able to inform if your website is a great website.
Written by Dr. Roberto A. Bonomi