Tough question, “What is SEO?”. Similar to basically all internet-related terms, notions and ideas, that of “SEO” does not have an unique definition and it is a blurry principle in the majority of people’s mind.
Still, what is SEO? Considering that there is no supreme, fully understandable definition for “SEO”, the only method to go is to have a look at numerous definitions and attempt to merge them in order to have the right point of view.
Wikipedia: “Search engine optimization (SEO) is a set of methods aimed at enhancing the exposure of a website in online search engine listings. The term likewise refers to an industry of specialists that perform optimization projects on behalf of client sites.”
Fakezilla: “The changes that are made to the material and code of a web site in order to increase its rankings in the results pages of search engines and directory sites. These modifications may include rewording body copy, modifying Title or Meta tags, elimination of Frames or Flash material, and the looking for of inbound links.”
구글 백링크 The Web Search Workshop: “The term used to describe the marketing technique of preparing a website to enhance its opportunities of being ranked in the leading results of a search engine once an appropriate search is carried out. A variety of elements are essential when optimizing a site, consisting of the content and structure of the site’s copy and page layout, the HTML meta-tags and the submission procedure.”
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact guidelines offered by search engines). Black hat SEOs are those that push the limit of SEOs and use some questionable or prohibited techniques (according to the standards).
Website NOVA: “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and generate more traffic.”
Thousands more definitions are available, nearly as many “SEO master’s” you will find online (” The Guru Problem” is really the title of another post to be published quickly).
As you can see, no definition is like another, but they all tend to converge to a particular common understanding.
There are many techniques and tools utilized to accomplish SEO objectives, and they need to NOT be included within a definition.
Because it is not remedy to define a principle through its tools, here is a meaning I have developed after long deliberations. The idea is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of enhancing and tuning a website and gaining online awareness for it, in order to deliver targeted visitors and guarantee high conversion rates.
When done correctly, SEO activities need to:
– make search engines crawl the site;
– make online search engine index the site;
– guarantee a high ranking among SERPs (Search Engine Results Pages) for offered keywords;
– achieve a high page rank;
– drive targeted traffic;
– accomplish high conversion rates among the site’s visitors.
구글 seo Given that absolutely nothing is definitive and ultimate on the planet of SEO, I ‘d like to receive your feedback and comments: TeaWithEdge.com is a method to contact me and speak up about your Marketing issues.
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (in fact guidelines supplied by search engines). Black hat SEOs are those that press the limit of SEOs and use some doubtful or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly understood as spam.”
Search engine optimization is primarily used to increase rankings in SERPs, and reliable SEO can increase the capacity of your site and bring in more traffic.”